theDogWorks/cats2 spawned from Urban Axis, inc., established in December of 1996 as a general store of sorts with home, garden, gift & gourmet items. I knew that I wanted to also include a small pet section with some high quality pet food since that was a particularly hard item to find on the Southern Coast of German Village and surrounding metro areas... and I was well aware of the need since that was what I preferred to feed my own dog and I lived in the neighborhood as well.
The internet was still in it's infancy then and finding my way deep into the pet market wasn't as easy as it is today. Luckily, I must have been a detective in another life. ;D Virtually none of the holistic food lines I was looking for were in distribution in Ohio yet, but I finally tracked down a few good lines and eventually a new distributor opened nearby with the same nutritional philosophy... and the rest is history!
The internet was still in it's infancy then and finding my way deep into the pet market wasn't as easy as it is today. Luckily, I must have been a detective in another life. ;D Virtually none of the holistic food lines I was looking for were in distribution in Ohio yet, but I finally tracked down a few good lines and eventually a new distributor opened nearby with the same nutritional philosophy... and the rest is history!